How brands become icons : the principles of cultural branding/ Douglas B. Holt

By:

Material type: Text

TextLanguage: English Publication details: Boston : Harvard Business School Press, c2004Description: xiii, 265 p.; 24 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.827 H 742 (Browse shelf(Opens below))		Available		PUR000551601ENG

Total holds: 0

Includes index

Bibliography: p. 245-249

There are no comments on this title.

to post a comment.