Personality not included : why companies lose their authenticity and how great brands get it back/ Rohit Bhargava

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Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill Education, 2008Description: xvi, 300p. : ill.; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.827 B 469 (Browse shelf(Opens below))		Available		DBA000108477ENG
Books	National Library of India New English - Main Stack Division	New English	E 658.827 B 469 (Browse shelf(Opens below))		Available		DBA000119598ENG

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Includes index

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