A twenty-first century guide to Aldersonian marketing thought/ edited by Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro

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Material type: Text

TextLanguage: English Publication details: Boston : Kluwer Academic, c2006Description: xxii, 581 p. : ill., ports; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.8 T 918 (Browse shelf(Opens below))		Available		PUR000555023ENG

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Includes bibliographical references and index

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