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1.
Will & vision : how latecomers grow to dominate markets/ Gerard J. Tellis and Peter N. Golder. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.800973 T 239.

2.
Mass affluence : seven new rules of marketting to today`s consumer/ Paul Nunes, Brian Johnson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston, Mass. : Harvard Business School Press, 2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 N 922.

                                                                           
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