Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses/ David Nichols . . . [et al]

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Material type: Text

TextLanguage: English Publication details: Basingstoke, Hampshire, Eng. : Palgrave Macmillan, 2006Description: viii, 168 p. : ill.,ports; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 794.8 B 734 (Browse shelf(Opens below))		Available		554717

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Includes bibliographical references and index

Glossary: p. 143 -158

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