Brand names and product dynasties - lessons in retrospect/ Barrie Blake Coleman

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Material type: Text

TextLanguage: English Publication details: Chennai : Westland Books, c 2007Description: 212 p. : ill.; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.564 C 677 (Browse shelf(Opens below))		Available		DBA000107252ENG

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The origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products

Includes index

Bibliography: p. 204-206

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