Modern marketing of services : principles and techniques/ J. N. Jain, P. P. Singh; foreword by S. K. Bhatia

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Material type: Text

TextLanguage: English Publication details: New Delhi : Regal, 2007Description: xiv, 457 p.; 24cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.8 J 199 j (Browse shelf(Opens below))		Available		DBA000103560ENG

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Includes index

Glossary: p. 450-453

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