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	1.	The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability/ edited by John G. Freeland. by Freeland, John [edt] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: New Delhi : Tata McGraw-Hill Education, 2004 Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Ul 8. Place hold Request article Save to lists
	2.	Before the brand : creating the unique DNA of an enduring brand identity/ Alycia Perry with David Wisnom III by Perry, Alycia Wisnom, David [aut.] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Publication details: New Delhi : Tata McGraw-Hill Education, c2003 Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 434. Place hold Request article Save to lists

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