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1.
Consumer perceptions and purchase decisions : the Indian scenario/ M. Ravichandran by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Emerald, c2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.83420954 R 197.

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2.
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Rural marketing : targeting the non-urban consumer/ Sanal Kumar Velayudhan by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Response, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.800954 V 541.

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3.
Advertising and consumer behaviour / Himanshu Pant by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Jaipur : ABD Publishers , c 2007
Availability: Items available for loan: National Library of India (1)Call number: E 659.11 P 194.

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4.
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Patterns of middle class consumption in India and China/ edited by Christophe Jaffrelot and Peter van der Veer by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : SAGE, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 305.550951 P 277.

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