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1.
The old rules of marketing are dead : 6 new rules to reinvent your brand and reigniting your business / Timothy R. Pearson by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2011
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 318.

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2.
Personality not included : why companies lose their authenticity and how great brands get it back/ Rohit Bhargava by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2008
Availability: Items available for loan: National Library of India (2)Call number: E 658.827 B 469, ...

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Harry Potter : the story of a global business phenomenon/ Susan Gunelius by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Basingstoke, Hampshire, Eng. : Palgrave Macmillan, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 956.

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4.
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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding/ Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: San Francisco, Calif. : Jossey-Bass, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 H 282.

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