Handbook of research on promotional strageties and consumer influence in the service sector / eds. Upendra Singh Panwar, Raj Kumar and Nilanjan Ray

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Material type: Text

TextLanguage: English Publication details: Harshey, Pa. : Business Science Reference (an imprint of IGI Global), 2016Description: xxxv, 492 p. : ill., map ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India Reading Room - Main Reading Room	Reading Room	R.R. 658.82 H 191 (Browse shelf(Opens below))		Available		PUR000577032ENG

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Includes bibliographical references and index

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