A passage to India : an ethnographic study of the advertising agency's role in mediating the cultural learning and adaptation of multinational corporations / by Julien Cayla

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Material type: Text

TextLanguage: English Publication details: Ann Arbor, Mich. : University Microfilms International ; 2007Description: ix, 360p.: ill. ; 22 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 659.1125 C 318 (Browse shelf(Opens below))		Available		PUR000556317ENG

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Thesis (Ph.D) -- University of Colorado, Department of Marketing, 2002

Reprint of the Thesis by University Microfilms International, Ann Arbor, Mich.

Includes bibliographical references

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