Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell
Material type:
TextLanguage: English Publication details: Boston : Houghton Mifflin, c1987Edition: 5th edDescription: xxx, 766 p. : ill. (some col.) ; 25 cmISBN: - 0395357101 :
- 658.8
| Item type | Current library | Collection | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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National Library of India New English Oversized - Main Stack Division | New English Oversized | E/O 658.8 P 932 (Browse shelf(Opens below)) | Available | PUR000516809ENG |
Total holds: 0
Glossary : p. 718-736
Includes index
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