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1.
The service-dominant logic of marketing : dialog, debate and directions / edited by Robert F. Lusch and Stephen L. Vargo ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Armonk, N.Y. : M.E. Sharpe, c2006
Availability: Items available for loan: (1). National Library of India (1)Call number: E/O 658.812 Se 69.

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2.
The service-dominant logic of marketing : dialog, debate, and directions/ eds. Robert F. Lusch and Stephen L. Vargo; forewords by Ruth N. Bolton and Frederick E. Webster by
Material type: Continuing resource Continuing resource; Format: print
Language: English
Publication details: Armonk, N.Y. : M. E. Sharpe, c2006
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.812 Se 69.

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3.
History of marketing thought/ edited by Mark Tadajewski and D.G. Brian Jones by Series: Sage library of marketing
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Los Angeles, Calif. : SAGE, 2008
Availability: Items available for loan: National Library of India (2)Call number: E 658.8001 H 629, ...

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