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1.
Handbook of research in mobile business : technical, methodological and social perspectives / edited by Bhuvan Unhelkar by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hershey PA : Idea Group Reference, 2006
Availability: Items available for loan: (1). National Library of India (1)Call number: E/O 658.05 H 191.

2.
Branding unbound : the future of advertising, sales and the brand experience in the wireless age/ Rick Mathieson by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 M 426.

3.
Handbook of research in mobile business : technical, methodological and social perspectives/ [ed.] Bhuvan Unhelkar by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hershey, Pa : Idea Group References, c 2006
Availability: Items available for loan: National Library of India (2)Call number: E/O 658.05 H 191, ...

4.
Global mobile commerce : strategies, implementation and case studies/ [eds.] Wayne W. Huang, Yingluo Wang, John Day by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Hershey, Pa. : Information Science Reference, c2008
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.872 G 51.

5.
Mobile service innovation and business models/ eds.Harry Bouwman, Henny De Vos, Timber Haaker by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Berlin : Springer, 2008
Availability: Items available for loan: National Library of India (1)Call number: E 621.3845 M 713.

                                                                           
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