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1.
Strategic marketing management / Carol H. Anderson [and] Julian W. Vincze by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.4012 An 23.

2.
Managerial marketing : strategy and cases / Martin L. Bell [and] Julian W. Vincze by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Elsevier, c1988
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 B 413.

3.
Strategic marketing management/ Carol H. Anderson, Julian W. Vincze. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston, Mass. : Houghton Mifflin Comp., 2004
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.4012 An 23.

4.
Strategic management : text and cases / James M. Higgins, Julian W. Vincze by Series: The Dryden Press series in management | The HBJ college outline series
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Fort Worth : Dryden Press, c1993
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.15 H 535.

                                                                           
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