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	1.	FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran by Parameswaran, M. G FCB-Ulka Advertising (Bombay, India) Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill Education, c2001 Other title: Brand building advertising Availability: Items available for loan: National Library of India (1)Call number: E/O 659.10722 P 212. Place hold Request article Save to lists
	2.	FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran by Parameswaran, M. G FCB-Ulka Advertising (Bombay, India) Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw-Hill Education, c2001 Other title: Brand building advertising Availability: Items available for loan: National Library of India (1)Call number: E/O 659.1 P 212. Place hold Request article Save to lists
	3.	Ride the change : a perspective on the changing Indian consumer, market and marketing/ M. G. Parameswaran by Parameswaran, M. G Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Adult; Language: English Publication details: New Delhi : Tata McGraw-Hill Education, c2009 Availability: Items available for loan: National Library of India (1)Call number: E 658.83420954 P 212. Place hold Request article Save to lists

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