Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski [and] Phil Allen

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Material type: Text

TextLanguage: English Publication details: New York : McGraw-Hill, c2003Description: xix, 244 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English Oversized - Main Stack Division	New English Oversized	E/O 658.8 D 34 (Browse shelf(Opens below))		Available		PUR000548545ENG

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" American marketing association."

Includes index

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