Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

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Material type: Text

TextLanguage: English Publication details: Cincinnati : South-Western College Pub., c2000Edition: 2nd edDescription: xxxvii, 694 p. : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English Oversized - Main Stack Division	New English Oversized	E/O 659.1 Og 9 (Browse shelf(Opens below))		Available		PUR000537272ENG

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Supplementary multimedia instructional materials are available to accompany the text

"Web site addresses": p. 649-654

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