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1.
Market-based management : strategies for growing customer value and profitability/ Roger J. Best by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Prentice-Hall, 2005
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 B 464.

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2.
Consumer behavior : Building marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney by Series: A century of marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2002
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83420973 H 314.

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3.
Consumer behavior : building marketing strategy/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney; contributing author, Eric C. Koch by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83420973 H 314(1).

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