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1.
Consumer behavior : Buying, having and being / Michael R. Solomon by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Prentice-Hall of India, 2002
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8342 So 47 (1).

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2.
Brands, consumers, symbols, & research : Sidney J. Levy on marketing / Sidney J. Levy ; compiled by Dennis W. Rook by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Thousand Oaks, Calif. : SAGE, c1999
Other title:
  • Brands, consumers, symbolsand research
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8243 L 579.

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3.
Consumer behavior : building marketing strategy/ Del I. Hawkins, Roger J. Best, Kenneth A. Coney; contributing author, Eric C. Koch by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.83420973 H 314(1).

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