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1.
Marketing data science : modeling techniques in predictive analytics with R and Python / Thomas W. Miller by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Noida : Pearson , 2019
Availability: Items available for loan: National Library of India (1)Call number: E 658.800285 M 618.

2.
Building implementable marketing models/ Philippe A. Naert and Peter S.H. Leeflang by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Leiden: Martinus Nijhoff Social Sciences, c1978
Availability: Items available for loan: National Library of India (1)Call number: E 658.8019 N 129.

3.
Mathematical models in marketing: a survey, the stage of development, some extensions and applications/ Dr. P.S.H. Leeflang by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Leiden: H.E. Stenfert Kroese, c1974
Availability: Items available for loan: National Library of India (1)Call number: E 658.80182 L 517.

4.
Marketing models and econometric research/ Leonard J. Parsons, Randall L. Schultz by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: North-Holland Pub., 1976
Availability: Items available for loan: National Library of India (1)Call number: E 658.8072 P 254.

5.
An econometric approach to a marketing decision model/ Ronald E. Frank and William F. Massy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Massachusetts: MIT Press, c1971
Availability: Items available for loan: National Library of India (1)Call number: E 658.80151 F 851.

                                                                           
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