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1.
Managing global customers : an integrated approach/ George S. Yip, Audrey J. M. Bink by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Oxford : The University Press, 2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.84 Y 59.

2.
Total global strategy : managing for worldwide competitive advantage / George S. Yip by
Edition: Business school ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1995
Availability: Items available for loan: National Library of India (1)Call number: E 382 Y 59.

                                                                           
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