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1.
How brands become icons : the principles of cultural branding/ Douglas B. Holt by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Boston : Harvard Business School Press, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 H 742.

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2.
24 brand mantras: finding a place in the minds and hearts of consumers/ Jagdeep Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi: Response Books, 2001
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 K 141.

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3.
Branding : concepts and process/ Debashis Pati. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Delhi : Macmillan, 2002
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 273.

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4.
Branded customer service : the new competitive edge/ by Janelle Barlow, Paul Stewart by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2004
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 B 733.

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5.
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Big brands, big trouble : lessons learned the hard way / Jack Trout by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Madras : East West Books, 2001
Availability: Items available for loan: National Library of India (1)Call number: E/O 380.1 T 758.

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6.
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Practical trade mark protection/ W.C. Duncan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Jordan and son, 1961
Availability: Items available for loan: National Library of India (1)Call number: E 659.12 D 912.

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7.
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Official gazette of the United States Ptent and Trademark Office by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Washington : United States Government Printing Office, 1982
Availability: Items available for loan: National Library of India (1)Call number: U.S 658.827 Of 1.

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8.
Primal branding : create zealots for your brand, your company, and your future/ Patrick Hanlon by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New York : Free Press, c 2006
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 H 195.

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9.
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Encyclopaedia of brand euity management/ edited by Muhammad Mohsin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Mumbai : Himalaya Pub. House, 2009
Availability: Items available for loan: National Library of India (3)Call number: E 658.8343 En 19, ...

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10.
Living brands : collaboration, innovation, customer fascination/ Raymonnd A. Nadeau by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Tata McGraw-Hill Education, c2007
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 N 123.

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11.
Brand asset management: driving profitable growth through your brands/ Scott M. Davis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Sanfrancisco, California: Jossey - Bass, c2000
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 D 297.

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12.
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Harry Potter : the story of a global business phenomenon/ Susan Gunelius by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Basingstoke, Hampshire, Eng. : Palgrave Macmillan, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 G 956.

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13.
Technobrands: how to create & use "Brand identity" to market, advertise & sell tecnology products/ Chuck Pettis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York: Amacom, c1995
Availability: Items available for loan: National Library of India (1)Call number: E 620.0068 P 453.

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14.
Brand equity management/ Paul Martin by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: New Delhi : Global Vision Pub. House, 2009
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 M 363.

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15.
Trade mark cases: including cases on trade marks, trade names and passing off/ P. Narayanan by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Sweet and Maxwell, 1985
Availability: Items available for loan: National Library of India (2)Call number: E 659.12 N 164, ...

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16.
The brandmindset/ Duane E.Knapp by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, 2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.8343 K 727.

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17.
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The Trade and merchandise marks act 1958 (43 of 1958) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Lucknow: Eastern book, 1961
Availability: Items available for loan: National Library of India (1)Call number: E 659.12 K 959.

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18.
Differentiate or die : survival in our era of killer competition/ Jack Trout with Steve Rivkin by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: Chennai : Westland, c2008
Availability: Items available for loan: National Library of India (1)Call number: E 658.8 T 758.

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19.
Trademarks: their creation, psychology and perception/ Casper J. Werkman by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London: Longman, c1974
Availability: Items available for loan: National Library of India (1)Call number: E 659.12 W 493.

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20.
Before the brand : creating the unique DNA of an enduring brand identity/ Alycia Perry with David Wisnom III by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: New Delhi : Tata McGraw-Hill Education, c2003
Availability: Items available for loan: National Library of India (1)Call number: E 658.827 P 434.

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