Revolutionizing the AI-Digital Landscape [electronic resource] : A Guide to Sustainable Emerging Technologies for Marketing Professionals.

Description based upon print version of record.

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Acknowledgments -- About the Editors -- List of Contributors -- Chapter 1 The Landscape and Prospects of AI-Driven Applications in the Era of Digital Economy -- Chapter 2 Artificial Intelligence (AI) - Threat or Collaboration to Humanity in the 21st Century: Myth or Truth -- Chapter 3 Embracing the Intelligent Future: AI and Digital Marketing Synergy -- Chapter 4 Role of Government Participation in Social Media Usage and the Impact of e-Government Ecosystem

Chapter 5 Unlocking Growth: The Synergy of Marketing Analytics and Operations -- Chapter 6 Transforming SEO in the Era of Generative AI: Challenges, Opportunities, and Future Prospects -- Chapter 7 The Power of Consistency: Building Long-term Success with Content Marketing -- Chapter 8 Influence of Artificial Intelligence Competencies on Business Value: B2B Marketing Capabilities Context -- Chapter 9 Challenges Hindering Women's Involvement in the Hospitality Industry as Entrepreneurs in the Era of Digital Economy

Chapter 10 The Impact of Technology on Educational Sustainability in the Tourism Industry -- Chapter 11 Leveraging Digital Transformation Technologies in the Hospitality Industry -- Chapter 12 Emerging Technology for Sustainable Development: A Revolution in the Hospitality Industry -- Chapter 13 Application of the Bayesian Algorithm for Mall Attractiveness -- Chapter 14 Future of Digital Marketing: Hyper-Personalized Customer Dynamic Experience with AI-Based Predictive Models -- Chapter 15 Information Sharing Model and Electronic Data Exchange in Supply Chain Management

Chapter 16 The Dependence of the Stability of Social Systems and Application of Technology on the Food Price Indices -- Chapter 17 Application of AI-Enabled Digitization Tools for Intellectual Business Development during the Recovery Period of the Economy -- Chapter 18 Data-Driven Customer Relationship Management (CRM) Modeling: Humanistic Connection in Predictive Analytics -- Chapter 19 The Role of Enterprise Resource Planning (ERP) in Improving the Accounting Information System for Organizations -- Chapter 20 Opportunities, Issues, and Challenges of Cloud Computing: A Business Perspective

Chapter 21 Detecting Fake News on Social and Collaboration Networks Using Python and Machine Learning -- Chapter 22 The Impact of the Cyber-Physical Environment and Digital Environment on the Socialization Environment -- Chapter 23 Improving Malicious Traffic Detection with the Integration of Deep Neural Networks and Leveraging Hierarchical Attention Mechanism -- Chapter 24 Artificial Intelligence and Tourism: A Bibliometric Analysis of Trends and Gaps -- Index

This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.