Health Without Bodies [electronic resource] : Health Claims and Scientific Evidence on the European Market / by Kim Hendrickx.

The contours of a problem -- Sugar's Legacy -- Health benefits looking for a science -- The Common Market and the Rise of Information -- Liberal Food, Liberal Consumers -- Bodies of Evidence -- Territorial Disputes -- Health without Bodies.

Health Without Bodies invites readers on an ethnographic exploration of the boundary between food and medicine. Food-related health claims are governed in the EU as voluntary statements on food labels to help consumers make 'informed choices'. This poses an interesting problem: when claims refer to health, one can no longer ignore that consumers have bodies. Asking how these claims have become possible as a new kind of truth-statement on the market, this book reveals the contours of a fundamental tension between what is expected from consumers in a liberal market economy, and how food and the body come to trouble those expectations. In doing so, it illuminates why the difference between food and medicine is such a sensitive issue, and why seemingly trivial health claims have been subject to so much debate and political control.