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H2H Marketing [electronic resource] : Case Studies on Human-to-Human Marketing / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas.

Contributor(s): Material type: TextTextLanguage: English Series: Publication details: Cham : Springer International Publishing : Imprint: Springer, 2023.Edition: 1st ed. 2023Description: XIX, 213 p. 57 illus., 56 illus. in color. online resourceISBN:
  • 9783031223938
Subject(s): DDC classification:
  • 658.8 23
Online resources:
Contents:
The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .
Summary: H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
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Holdings
Item type Current library Call number Materials specified Status Date due Barcode Item holds
E-Books E-Books National Library of India Online Resource 658.8 (Browse shelf(Opens below)) Available EBK000045276ENG
Total holds: 0

The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. .

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.

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