Sales Enablement [electronic resource] : Tools and Techniques for Modern Sales Organization / by Dietmar Kilian, Peter Mirski, Britta Lorenz.

By:

Kilian, Dietmar [author.]

Contributor(s):

Material type: Text

TextLanguage: English Series: Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.Edition: 1st ed. 2023Description: XIII, 96 p. 15 illus. in color. online resourceISBN:

9783658403652

Subject(s):

DDC classification:

658.812 23

Online resources:

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Summary: This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. .

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
E-Books	National Library of India Online Resource	658.812 (Browse shelf(Opens below))		Available		EBK000042202ENG

Total holds: 0

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. .

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