Sales on the Go [electronic resource] : The Salesperson's Desk Reference and Formulary for Sales Success / by Adam Berg.

Part I : The Sales Section -- Cold Calling - Situations -- Following Up - Situations -- Getting the Meeting - Situations -- Negotiating - Situations -- Closing - Situations -- Part II : The Marketing Section -- Research - Situations -- Strategy - Situations -- Planning - Situations -- Tactics - Situations -- Return on Investment - Situations -- Part III : The Management Section -- Explain - Situations -- Persuade - Situations -- Direct - Situations -- Review - Situations -- Reward (or Not) - Situations.

This book helps salespeople decode jargon and doublespeak commonly heard during the selling process and offers tips on how to move beyond ambiguous terminology and close the deal. Sorted into sales, marketing and management sections, Sales on the Go breaks each area down into five easy Q & A segments that highlight the most common and easily misunderstood phrases, comments, statements, and questions that salespeople hear every day. What to do when you encounter these phrases is spelled out in a simple to find, and easy to follow format which makes this book appealing to everyone with a sales job, whether you're just starting out or have years of experience.