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1.
Rural marketing : growing the non-urban consumer / Sanal Kumar Velayudhan. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 630.68/8.

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2.
MARKETING TO THE POOR [electronic resource] : creating value. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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3.
A fashion retailer's guide to thriving in turbulent times / Ghalia Boustani and Daniela Leonini. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023; ©2023
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Availability: Items available for loan: National Library of India (1)Call number: 687.068/8.

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4.
Marketing higher education : understanding how to build and promote the university brand / Paul Sergius Koku. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 378.1/01.

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5.
The Routledge handbook of digital consumption / edited by Rosa Llamas and Russell Belk. by Series:
Edition: 2nd edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 303.48/33.

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6.
Revolutionizing the AI-Digital Landscape [electronic resource] : A Guide to Sustainable Emerging Technologies for Marketing Professionals. by
Material type: Text Text; Literary form: Not fiction
Publication details: Oxford : Productivity Press, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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