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	1.	The cult of beauty : gender discourse in Indian advertising / Jaishri Jethwaney. by Jethwaney, Jaishri N [author.] Material type: Text; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.1082/0954. Place hold Save to lists
	2.	Digital advertising evolution / edited by Iain MacRury and Danae Manika. by MacRury, Iain [editor.] Manika, Danae [editor.] Material type: Text; Literary form: Not fiction Copyright date: ©2025 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.14/4. Place hold Save to lists
	3.	The Routledge companion to advertising and promotional culture / edited by Emily West and Matthew P. McAllister. by West, Emily [editor.] McAllister, Matthew P [editor.] Edition: Second edition. Material type: Text; Literary form: Not fiction Language: English Publication details: New York, NY : Routledge, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.1. Place hold Save to lists
	4.	STRATEGIC INTEGRATED MARKETING COMMUNICATIONS [electronic resource]. by Percy, Larry Material type: Text; Literary form: Not fiction Language: English Publication details: [S.l.] : ROUTLEDGE, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.8/02. Place hold Save to lists
	5.	Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices / María Rodríguez-Rabadán Benito. by Rodríguez-Rabadán Benito, María [author.] Series: Routledge studies in marketing Material type: Text; Literary form: Not fiction Language: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.8/27. Place hold Save to lists
	6.	Creative advertising concept and copy : a practical, multidisciplinary approach / Georgia-Zozeta Miliopoulou. by Miliopoulou, Georgia-Zozeta [author.] Material type: Text; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York NY : Routledge, 2024 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.1. Place hold Save to lists
	7.	Depth public relations : after the masquerade / Johanna Fawkes. by Fawkes, Johanna [author.] Series: Material type: Text; Literary form: Not fiction Language: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.2. Place hold Save to lists
	8.	Advertising disability / Ella Houston. by Houston, Ella [author.] Material type: Text; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.1/0453561. Place hold Save to lists
	9.	Contemporary issues in luxury brand management [electronic resource] / edited by Sylvie Studente and Eleonora Cattaneo. by Studente, Sylvie [editor.] Cattaneo, Eleonora [editor.] Series: Mastering luxury management Material type: Text; Literary form: Not fiction Language: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.8. Place hold Save to lists
	10.	Audiovisual translation in India : trends and practices / Priyanka Rachabattuni and J. Prabhakar Rao. by Rachabattuni, Priyanka [author.] Rao, J. Prabhakar [author.] Material type: Text; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.14/3014. Place hold Save to lists
	11.	The effects of social media advertising in China : theory, practices and implications / Changchun Xuan. by Xuan, Changchun, 1981- [author.] Material type: Text; Literary form: Not fiction Language: English Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.14/4. Place hold Save to lists
	12.	Digital public relations and marketing communication trends in Africa / edited by Anne W. Njathi and Brandi Watkins. by Njathi, Anne W [author.] Watkins, Brandi [author.] Series: Routledge new directions in PR & communication research Material type: Text; Literary form: Not fiction Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 659.20285/4678096. Place hold Save to lists

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