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1.
SPSS and data science technology in research/ Angeline Lydia, S. Selvam and Ramesh Kumar by
Publication details: Madurai: Shanlax, 2022
Availability: Items available for loan: National Library of India (1)Call number: E 001.4 L 985.

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Advertising, Brands and Consumer Behaviour : the Indian context / S. Ramesh Kumar, Anup Krishnamurthy by
Publication details: Noida : Pearson India Education Services, c2024
Availability: Items available for loan: National Library of India (1)Call number: E 658.83420954 K 96.

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