Global Competitiveness [electronic resource] : Ten Things Thai Businesspeople Should Know / by William Philip Wall.

By:

Wall, William Philip [author.]

Material type: Text

TextPublisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022Edition: 1st ed. 2022Description: XIII, 97 p. 2 illus., 1 illus. in color. online resourceISBN:

9789811677557

Subject(s):

DDC classification:

338.7095 23

Online resources:

Click Here

Contents:

Chapter 1: Global Competition - The Battlefield -- Chapter 2: Marketing - Position Yourself -- Chapter 3: Innovate - Generate and Evaluate -- Chapter 4: Using Information - Leverage Resource -- Chapter 5: Technology - Upgrade -- Chapter 6: Human Resources/Cross-Cultural Communication - Breed Success -- Chapter 7: Strategic Alliance - Strength in Numbers -- Chapter 8: Customer Service - Listen to What They Say -- Chapter 9: Implementation, Monitoring & Evaluation - Now What Do We Do? -- Chapter 10: Social Responsibility - Giving Something Back.

Summary: This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
E-Books	National Library of India Online Resource	338.7095 (Browse shelf(Opens below))		Available		EBK000037670ENG

Total holds: 0

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

There are no comments on this title.

to post a comment.