Advances in Digital Marketing and eCommerce [electronic resource] : Third International Conference, 2022 / edited by Francisco J. Martínez-López, Luis F. Martinez.

Contributor(s):

Material type: Text

TextSeries: Springer Proceedings in Business and EconomicsPublisher: Cham : Springer International Publishing : Imprint: Springer, 2022Edition: 1st ed. 2022Description: X, 308 p. 39 illus., 17 illus. in color. online resourceISBN:

9783031057281

Subject(s):

DDC classification:

658.8 23

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Summary: This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Holdings
Item type	Current library	Call number	Materials specified	Status	Date due	Barcode	Item holds
E-Books	National Library of India Online Resource	658.8 (Browse shelf(Opens below))		Available		EBK000035376ENG

Total holds: 0

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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