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1.
Quality Management for Services [electronic resource] : Handbook for Successful Quality Management. Principles - Concepts - Methods / by Manfred Bruhn. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.47.

2.
B2B Customer Engagement Strategy [electronic resource] : An Introduction to Managing Customer Experience / by Daniel D. Prior. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

3.
Account Management Strategies in B2B Sales [electronic resource] : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / by Hans-Peter Neeb. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.81.

4.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs [electronic resource] : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / edited by Bruna Jochims, Juliann Allen. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

5.
Measuring the Impact of Online Media on Consumers, Businesses and Society [electronic resource] / by Kejo Starosta. by Series: Sustainable Management, Wertschöpfung und Effizienz
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

6.
Scaling Customer Success [electronic resource] : Building the Customer Success Center of Excellence / by Chitra Madhwacharyula, Shreesha Ramdas. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Berkeley, CA : Apress : Imprint: Apress, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

7.
Customer Success Management [electronic resource] : Helping Business Customers Achieve Their Goals / by Michael Kleinaltenkamp, Katharina Prohl-Schwenke, Laura Elgeti. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658,812.

8.
Artificial Intelligence along the Customer Journey [electronic resource] : A Customer Experience Perspective / by Ada Maria Barone, Emanuela Stagno. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 6,588,342.

9.
Creating a Customer Experience-Centric Startup [electronic resource] : A Step-by-Step Framework / by Thomas Suwelack, Manuel Stegemann, Feng Xia Ang. by Series: Business Guides on the Go
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

10.
Sales Enablement [electronic resource] : Tools and Techniques for Modern Sales Organization / by Dietmar Kilian, Peter Mirski, Britta Lorenz. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

11.
Advances in National Brand and Private Label Marketing [electronic resource] : 10th International Conference, 2023 / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.827.

12.
Brand, Label, and Product Intelligence [electronic resource] : Second International Conference, COBLI 2021 / edited by Joseph Kaswengi, Aurore Ingarao. by Series: Springer Proceedings in Business and Economics
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.8.

13.
Customer Behaviour in eCommerce [electronic resource] : Case Studies from the Online Grocery Market / edited by Šárka Zapletalová, Halina Starzyczná. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 6,584,012 | 6,584,092.

14.
Digitalisation in Mobility Service Industry [electronic resource] : A Survey-based Expert Analysis / by Patrick Siegfried. by Series: Future of Business and Finance
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.476292.

15.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions [electronic resource] : Case of Vietnam and Sri Lanka / by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

16.
Data-driven Retailing [electronic resource] : A Non-technical Practitioners' Guide / by Louis-Philippe Kerkhove. by Series: Management for Professionals
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 381.

17.
Critical Factors for Adoption of Customer Relationship Management [electronic resource] : A Study of Palestine SMEs / by Omar Hasan Salah, Zawiyah Mohammad Yusof, Hazura Mohamed, Nur Fazidah Elias. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

18.
Business Information Systems Workshops [electronic resource] : BIS 2021 International Workshops, Virtual Event, June 14-17, 2021, Revised Selected Papers / edited by Witold Abramowicz, Sören Auer, Milena Stróżyna. by Series: Lecture Notes in Business Information Processing ; 444
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4038.

                                                                           
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