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1.
Measuring the Impact of Online Media on Consumers, Businesses and Society [electronic resource] / by Kejo Starosta. by Series: Sustainable Management, Wertschöpfung und Effizienz
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

2.
Creating a Customer Experience-Centric Startup [electronic resource] : A Step-by-Step Framework / by Thomas Suwelack, Manuel Stegemann, Feng Xia Ang. by Series: Business Guides on the Go
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.812.

3.
Brand, Label, and Product Intelligence [electronic resource] : Second International Conference, COBLI 2021 / edited by Joseph Kaswengi, Aurore Ingarao. by Series: Springer Proceedings in Business and Economics
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.8.

4.
Digitalisation in Mobility Service Industry [electronic resource] : A Survey-based Expert Analysis / by Patrick Siegfried. by Series: Future of Business and Finance
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.476292.

5.
Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions [electronic resource] : Case of Vietnam and Sri Lanka / by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

6.
Data-driven Retailing [electronic resource] : A Non-technical Practitioners' Guide / by Louis-Philippe Kerkhove. by Series: Management for Professionals
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 381.

7.
Business Information Systems Workshops [electronic resource] : BIS 2021 International Workshops, Virtual Event, June 14-17, 2021, Revised Selected Papers / edited by Witold Abramowicz, Sören Auer, Milena Stróżyna. by Series: Lecture Notes in Business Information Processing ; 444
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4038.

                                                                           
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