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1.
Social Media Monetization [electronic resource] : Platforms, Strategic Models and Critical Success Factors / by Francisco J. Martínez-López, Yangchun Li, Susan M. Young. by Series: Future of Business and Finance
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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2.
Advances in Digital Marketing and eCommerce [electronic resource] : Fourth International Conference, 2023 / edited by Francisco J. Martínez-López. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658,872 | 659,144.

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3.
Advances in Digital Marketing and eCommerce [electronic resource] : Third International Conference, 2022 / edited by Francisco J. Martínez-López, Luis F. Martinez. by Series: Springer Proceedings in Business and Economics
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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4.
Advances in National Brand and Private Label Marketing [electronic resource] : 10th International Conference, 2023 / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.827.

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5.
Advances in National Brand and Private Label Marketing [electronic resource] : Ninth International Conference, 2022 / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva. by Series: Springer Proceedings in Business and Economics
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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