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1.
Online Marketing [electronic resource] / by Ralf T. Kreutzer. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

2.
Social Media for Leaders [electronic resource] : Your team can steer the boat but you need chart the course / by Stefanie Babka. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

3.
Social Influence on Digital Content Contribution and Consumption [electronic resource] : Theories, Empirical Analyses, and Practices / by Xuejing Ma. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

4.
Fundamentals of digital marketing/ Puneet Singh Bhatia by
Edition: 3rd ed.
Language: English
Publication details: Noida: Pearson , 2023
Availability: Items available for loan: National Library of India (1)Call number: E 658.872 B 469 (3rd ed.).

5.
Go for stupid : The art of achieving ridiculous goals/ Steve D. Sims by
Publication details: Noida: Manjul Publishing House; 2022
Availability: Items available for loan: National Library of India (1)Call number: E 658.812 Si 58.

6.
Visualizing Marketing [electronic resource] : From Abstract to Intuitive / by S. Umit Kucuk. by Series:
Edition: 2nd ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

7.
Sharing Behavior of Brand Crisis Information on Social Media [electronic resource] : A Case Study of Chinese Weibo / by Changzheng Yang. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

8.
The Palgrave Handbook of Interactive Marketing [electronic resource] / edited by Cheng Lu Wang. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

9.
Ecommerce Reimagined [electronic resource] : Retail and Ecommerce in China / by Sharon Gai. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

10.
Digital Marketing Strategies for Value Co-creation [electronic resource] : Models and Approaches for Online Brand Communities / by Wilson Ozuem, Michelle Willis. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

11.
Storytelling With Data [electronic resource] : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level / by Hans-Wilhelm Eckert. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.45.

12.
Reengineering Corporate Communication [electronic resource] : A Marketer's Perspective Offering New Concepts, Processes, Tools, and Templates / by Uwe Seebacher. by Series: Future of Business and Finance
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.45.

13.
Advances in Digital Marketing and eCommerce [electronic resource] : Fourth International Conference, 2023 / edited by Francisco J. Martínez-López. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658,872 | 659,144.

14.
Digital Transformation of SME Marketing Strategies [electronic resource] : Innovating for the 4.0 Era / by Riccardo Rialti, Lamberto Zollo. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4062 | 658.514.

15.
Marketing for Small B2B Businesses [electronic resource] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by Andrew Schulkind. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Berkeley, CA : Apress : Imprint: Apress, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.022.

16.
Digital and social media marketing / Carla Barbieri, Susan Slocum by
Language: English
Publication details: UK : Kruger Brentt Publishers, c2025
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 B 234.

17.
Sustainability in the Gig Economy [electronic resource] : Perspectives, Challenges and Opportunities in Industry 4.0 / edited by Ashish Gupta, Tavishi Tewary, Badri Narayanan Gopalakrishnan. by
Edition: 1st ed. 2022.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022
Online resources:
Availability: Items available for loan: (1)Call number: 658.872 | 659.144.

18.
Next Stop Metaverse [electronic resource] : A Quick Guide to Concepts, Uses, and Potential for Research and Practice / by Ralf T. Kreutzer, Sonja Klose. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.872 | 659.144.

19.
Artificial Intelligence along the Customer Journey [electronic resource] : A Customer Experience Perspective / by Ada Maria Barone, Emanuela Stagno. by
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 6,588,342.

20.
Digital Economy and the Green Revolution [electronic resource] : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022 / edited by Mihail Busu. by Series:
Edition: 1st ed. 2023.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Language: English
Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.05.

                                                                           
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