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	1.	Commodity Branding [electronic resource] : A Qualitative Research Approach to Understanding Modern Energy Brands / by Fridrik Larsen. by Larsen, Fridrik [author.] Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.827. Place hold Save to lists
	2.	The Palgrave Handbook of Interactive Marketing [electronic resource] / edited by Cheng Lu Wang. by Wang, Cheng Lu [editor.] Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.8. Place hold Save to lists
	3.	Green Branding [electronic resource] : Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management / by Oliver Errichiello, Arnd Zschiesche. by Errichiello, Oliver [author.] Zschiesche, Arnd [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.827. Place hold Save to lists
	4.	Intense Group Behavior and Brand Negativity [electronic resource] : Comparing Rivalry in Politics, Religion, and Sport / by Cody T. Havard. by Havard, Cody T [author.] Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.827. Place hold Save to lists
	5.	In Good Conscience [electronic resource] : Do the Right Thing While Building a Profitable Business / by Nicholas Ind, Oriol Iglesias. by Ind, Nicholas [author.] Iglesias, Oriol [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.4012 \| 658.4092. Place hold Save to lists
	6.	Powerful Presentations [electronic resource] : Selling Your Story on Stage or In The Boardroom / by Stephen Haunts. by Haunts, Stephen [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Berkeley, CA : Apress : Imprint: Apress, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.4012 \| 658.4092. Place hold Save to lists
	7.	Fashion Heritage [electronic resource] : Narrative and Knowledge Creation / edited by Isabel Cantista, Damien Delille. by Cantista, Isabel [editor.] Delille, Damien [editor.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 338. Place hold Save to lists
	8.	Marketing for Small B2B Businesses [electronic resource] : How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing / by Andrew Schulkind. by Schulkind, Andrew [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Berkeley, CA : Apress : Imprint: Apress, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.022. Place hold Save to lists
	9.	Storytelling With Data [electronic resource] : Gaining Insights, Developing Strategy and taking Corporate Communications to a new level / by Hans-Wilhelm Eckert. by Eckert, Hans-Wilhelm [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.45. Place hold Save to lists
	10.	Digital Marketing Strategies for Value Co-creation [electronic resource] : Models and Approaches for Online Brand Communities / by Wilson Ozuem, Michelle Willis. by Ozuem, Wilson [author.] Willis, Michelle [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022 Online resources: Click Here Availability: Items available for loan: (1)Call number: 658.872 \| 659.144. Place hold Save to lists
	11.	Transmedia Brand Storytelling [electronic resource] : Immersive Experiences from Theory to Practice / by Karen E. Sutherland, Richie Barker. by Sutherland, Karen E [author.] Barker, Richie [author.] Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.8. Place hold Save to lists
	12.	Yes Logo [electronic resource] : Uncovering the Recipes of Branding Success in the World's Largest Consumer Market / by Jiazhuo George Wang, Shuo Qin, Allison Wang. by Wang, Jiazhuo George [author.] Qin, Shuo [author.] Wang, Allison [author.] Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Singapore : Springer Nature Singapore : Imprint: Springer, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658,827. Place hold Save to lists
	13.	Advances in National Brand and Private Label Marketing [electronic resource] : 10th International Conference, 2023 / edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Katrijn Gielens. by Gázquez-Abad, Juan Carlos [editor.] Martínez-López, Francisco J [editor.] Gielens, Katrijn [editor.] Series: Edition: 1st ed. 2023. Material type: Text; Format: electronic ; Literary form: Not fiction Language: English Publication details: Cham : Springer Nature Switzerland : Imprint: Springer, 2023 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.827. Place hold Save to lists
	14.	Order in Chaos - Cybernetics of Brand Management [electronic resource] / by Oliver Errichiello, Marius Wernke. by Errichiello, Oliver [author.] Wernke, Marius [author.] Series: Springer essentials Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2022 Online resources: Click Here Availability: Items available for loan: (1)Call number: 658.827. Place hold Save to lists
	15.	Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions [electronic resource] : Case of Vietnam and Sri Lanka / by Charitha Harshani Perera, Rajkishore Nayak, Long Van Thang Nguyen. by Perera, Charitha Harshani [author.] Nayak, Rajkishore [author.] Nguyen, Long Van Thang [author.] Edition: 1st ed. 2022. Material type: Text; Format: electronic ; Literary form: Not fiction Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022 Online resources: Click Here Availability: Items available for loan: National Library of India (1)Call number: 658.872 \| 659.144. Place hold Save to lists

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