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1.
Storytelling and market research : a practical user guide / C. Frederic John. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/3.

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2.
QUALITATIVE RESEARCH IN MARKETING AND MANAGEMENT [electronic resource] : doing interpretive research projects. by
Edition: Third edition.
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE, 2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.0072/1.

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3.
Peopling marketing, organization, and technology : interactionist studies in marketing interaction / Dirk vom Lehn. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/342.

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4.
Storytelling in marketing and brand communications / SMA Moin. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/02.

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5.
SOCIAL MARKETING [electronic resource] : principles and practice for delivering global change. by
Edition: Fourth edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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6.
Research methodologies for business management / Vanessa Ratten. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
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Availability: Items available for loan: National Library of India (1)Call number: 658.5/7.

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7.
Evaluating social media marketing : social proof and online buyer behaviour / Katarzyna Sanak Kosmowska. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2021
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/72.

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8.
Research methods in luxury management [electronic resource] / Michael J. G. Parnwell, Kelly Meng. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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9.
MARKETING IN DEVELOPING NATIONS : contemporary developments, cases and problems in Africa, Asia and the Middle East / edited by Ayodele C. Oniku. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.809172/4.

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10.
Marketing and gamification : applications, challenges, and ethics / edited by Sahil Gupta, Razia Nagina, Mandakini Paruthi, and Gaurav Gupta. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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11.
PLACE MARKETING AND TEMPORALITY [electronic resource]. by
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 659.2/930776.

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12.
ADVANCES IN MANAGEMENT RESEARCH [electronic resource] : emerging challenges and trends. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.4038.

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13.
Sustainable marketing and customer value / edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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14.
Anti-consumption : exploring the opposition to consumer culture / edtied by Hâeláene Cherrier and Michael S.W. Lee. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 178.

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15.
Systems theory and agile brand management : the educative view of branding / Jan Lies. by Series: Systems thinking
Edition: 1st edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 381/.1.

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16.
The future of charity marketing / edited by Sarah-Louise Mitchell and Fran Hyde. by Series: Routledge studies in marketing ; 48.
Material type: Text Text; Format: print
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 361.7.

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17.
Shopping centre marketing : value creation and customer engagement / Piotr Krowicki and Grzegorz Maciejewski. by Series: Routledge research in the retail industry
Edition: 1st Edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 343.08/1.

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18.
Decolonizing marketing theory and practice : beyond inclusivity and sustainability debates / edited by Hasan Gilani. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8007.

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19.
Behavioural research for marketing : a practitioner's handbook / Julian Adams. by
Edition: 1st Edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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20.
Contemporary issues in luxury brand management [electronic resource] / edited by Sylvie Studente and Eleonora Cattaneo. by Series: Mastering luxury management
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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