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1.
Sustainable marketing planning / Neil Richardson. by
Edition: Second Edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/02.

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2.
Strategic pharmaceutical marketing management in growth markets / Mithun Nandy. by
Edition: 1 Edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.4/761510954.

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3.
The Sales Multiplier Formula [electronic resource] : Simple Strategies to Multiply Your Sales By 4.68X. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Routledge, Taylor & Francis Group, 2025
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/1.

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4.
The new customer experience management : why and how the companies of the future address their customers' needs proactively / Ivaylo Yorgov. by
Edition: 1 Edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/12.

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5.
Brands and consumers : a research overview / Jaywant Singh and Benedetta Crisafulli. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/27.

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6.
Rural marketing : growing the non-urban consumer / Sanal Kumar Velayudhan. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 630.68/8.

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7.
The Unstoppable Sales Machine [electronic resource] : How to Connect, Convert, and Close New Customers. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Milton : Productivity Press, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.85.

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8.
HUMAN RESOURCE MANAGEMENT AND INTERNAL MARKETING [electronic resource]. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 352.6.

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9.
Celebrity fashion marketing : developing a human fashion brand / Fykaa Caan and Angela Lee. by Series: Mastering fashion management
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
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Availability: Items available for loan: National Library of India (1)Call number: 687.068/8.

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10.
Pricing decoded : how leading pricing practitioners manage price to boost profits / edited by Danilo Zatta and Maciej Kraus. by
Material type: Text Text; Literary form: Not fiction
Copyright date: ©2025
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/16.

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11.
Upgrade culture and technological change : the business of the future / Adam Richard Rottinghaus. by Series: Routledge studies in new media and cyberculture
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/72.

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12.
Shifting the marketing mindset : a toolkit to drive sustainable transformation / Clara Millard Dereudre. by
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/02.

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13.
Marketing fashion : critical perspectives on the power of fashion in contemporary culture / edited by Karin M. Ekström. by Series: Routledge studies in the fashion industry
Edition: 1st editon.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 687.0688.

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14.
SOCIAL MARKETING [electronic resource] : principles and practice for delivering global change. by
Edition: Fourth edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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15.
MARKETING TO THE POOR [electronic resource] : creating value. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
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Availability: Items available for loan: National Library of India (1)Call number: 658.8.

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16.
The customering method : from CX dogma to customer science / Aarron Spinley. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/12.

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17.
Peopling marketing, organization, and technology : interactionist studies in marketing interaction / Dirk vom Lehn. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/342.

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18.
Consumer behaviour and digital transformation / Ayantunji Gbadamosi. by Series: Business and digital transformation
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/342.

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19.
Luxury fashion marketing and branding : a strategic approach / Alice Dallabona. by Series: Mastering fashion management
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 746.9/20688.

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20.
Strategic communication : an introduction to theory and global practice / Jesper Falkheimer and Mats Heide. by
Edition: Second edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4/5.

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