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1.
STRATEGIC MEDIA PLANNING AND BUYING [electronic resource] : integration of traditional and digital media. by
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE INDIA, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.1/11.

2.
Public relations as a creative industry / Elisenda Estanyol. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.2.

3.
Korea's platform empire : an emerging power in the global platform sphere / By Seongcheol Kim, Dal Yong Jin. by Series: Routledge research in digital media and culture in Asia
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 302.23/1.

4.
Digital media and innovation : management and design strategies in communication / Richard A. Gershon. by Series: Media management and economics series
Edition: Second edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 302.23/068.

5.
Selling rights / Lynette Owen. by
Edition: 9th edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 346.4104/82.

6.
Re-examining the UK newspaper Industry / Marc Edge. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2022; ©2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.470705720941.

7.
Upgrade culture and technological change : the business of the future / Adam Richard Rottinghaus. by Series: Routledge studies in new media and cyberculture
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/72.

8.
Media economics and management / Sathya Prakash Elavarthi and Sunitha Chitrapu. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.4/730223.

9.
Media and entertainment industry management : how to integrate business and management with creativity and imagination / Sunghan Ryu. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 302.23/068.

10.
CommunicAsian : how Asia's rise is shaping the future of communications, and how to plan for it / Oliver Stelling. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 302.2095.

11.
The production of global web series in a networked age / Guy Healy. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: London ; New York : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 791.4509/051.

12.
Celebrity fashion marketing : developing a human fashion brand / Fykaa Caan and Angela Lee. by Series: Mastering fashion management
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 687.068/8.

13.
Essential concepts of environmental communication : an A-Z guide / Pat Brereton. by Series: Routledge Studies in Environmental Communication and Media Series
Edition: First Edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York : Routledge, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 333.7201/4.

14.
Creative and cultural industries in East Asia : an introduction / Brian Moeran. by Series: Creative and cultural industries in Asia
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2021
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.4/770095.

15.
Media ownership in Africa in the digital age : challenges, continuity and change / edited by Winston Mano and Loubna El Mkaouar. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 384/.041096.

16.
Towards a new understanding of masculine habitus and women and leadership in public relations / edited by Martina Topić. by Series: Routledge new directions in PR & communication research
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.2.

17.
CORPORATE COMMUNICATION [electronic resource] : concepts and practice. by
Edition: 3rd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.4/5.

18.
Communicating Through a Pandemic [electronic resource] : A Chronicle of Experiences, Lessons Learned, and a Vision for the Future. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Milton : Productivity Press, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 362.1014.

19.
AFRICAN LUXURY BRANDING [electronic resource] : from soft power to queer futures. by Series: Routledge critical advertising studies
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: [S.l.] : ROUTLEDGE, 2022
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.827096.

20.
Absolute essentials of public relations / [written and edited by] Danny Moss and Barbara DeSanto. by Series: Absolute essentials of business and economics
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 659.2.

                                                                           
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