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1.
Consumption / John Storey. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 339.4/7.

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2.
COLLECTIVE SUSTAINABLE CONSUMPTION [electronic resource] : the case of poland. by Series: Routledge Studies in Ecological Economics Series
Material type: Text Text; Literary form: Not fiction
Publication details: [S.l.] : ROUTLEDGE, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 640.28/6.

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3.
Consumer behaviour and digital transformation / Ayantunji Gbadamosi. by Series: Business and digital transformation
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/342.

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4.
Marketing fashion : critical perspectives on the power of fashion in contemporary culture / edited by Karin M. Ekström. by Series: Routledge studies in the fashion industry
Edition: 1st editon.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 687.0688.

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5.
Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices / María Rodríguez-Rabadán Benito. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/27.

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6.
Storytelling in marketing and brand communications / SMA Moin. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/02.

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7.
Corporate social responsibility and marketing ethics : the effects of value-based marketing on consumer behaviour / Honorata Howaniec. by Series: Routledge studies in marketing
Edition: 1st. Edition,
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 174/.4.

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8.
The customering method : from CX dogma to customer science / Aarron Spinley. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/12.

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9.
Purpose-driven pricing : leveraging the power of pricing for profit and societal good / Saloni Firasta-Vastani and Jagdish N. Sheth. by
Material type: Text Text; Literary form: Not fiction
Copyright date: ©2025
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/16.

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10.
The continuum of consumer choice / Gordon R. Foxall. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/34.

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11.
Internet of things in the food industry : challenges and opportunities for the internet of food things / edited by Anna Rogala, Renata Nestorowicz and Ewa Jerzyk. by Series: Routledge studies in innovation, organizations and technology
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
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Availability: Items available for loan: National Library of India (1)Call number: 338.4/7664.

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12.
Customer experience in fashion retailing : merging theory and practice / edited by Bethan Alexander. by Series: Mastering fashion management
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 687.068/8.

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13.
The Routledge handbook of digital consumption / edited by Rosa Llamas and Russell Belk. by Series:
Edition: 2nd edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 303.48/33.

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14.
Introduction to Corporate Communication : Case Studies from India. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Adult;
Language: English
Publication details: [Place of publication not identified] : Routledge India, 2021
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Availability: Items available for loan: National Library of India (1)Call number: 658.45.

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15.
Luxury brand and art collaborations : postmodern consumer culture / Federica Carlotto. by Series: Routledge studies in luxury management
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 338.4/77.

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16.
The darker side of social media : consumer psychology and mental health / Angeline Close Scheinbaum. by
Edition: Second edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 302.23/1.

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17.
Hitmakers : how brands influence culture / Ana Andjelic. by
Material type: Text Text; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2025
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Availability: Items available for loan: National Library of India (1)Call number: 658.8/27.

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18.
Household demand for consumer goods in developing countries : a comparative perspective with developed countries / Eliyathamby A. Selvanathan, Saroja Selvanathan and Maneka Jayasinghe. by Series:
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023; ©2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 339.4/7091724.

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19.
Shopping centre marketing : value creation and customer engagement / Piotr Krowicki and Grzegorz Maciejewski. by Series: Routledge research in the retail industry
Edition: 1st Edition.
Material type: Text Text; Literary form: Not fiction
Publication details: New York, NY : Routledge, 2024
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 343.08/1.

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20.
Religion and consumer behaviour : influence of religiosity and culture on consumption / edited by Gaurav Gupta, Mandakini Paruthi and Shivinder Nijjer. by Series: Routledge studies in marketing
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2023
Online resources:
Availability: Items available for loan: National Library of India (1)Call number: 658.8/342.

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