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	1.	Consumer behavior : building marketing strategy / David L. Mothersbaugh...[et al.] by Mothersbaugh, David L Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : McGraw Hill Education, 2022 Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8342071 C 766 (14th ed.). Place hold Request article Save to lists
	2.	Consumer behavior : building marketing strategy / David L. Mothersbaugh, Del I. Hawkins and Amit Mookerjee by Mothersbaugh, David L Hawkins, Del I Mookerjee, Amit Edition: 13th ed. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Chennai : McGraw Hill Education, 2020 Availability: Items available for loan: National Library of India (1)Call number: E 658.8342071 M 857 (13th ed.). Place hold Request article Save to lists

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