Marketing Communications : objectives, strategy, tactics / edited by John R. Rossiter, Larry Percy and Lars Bergkvist

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Publication details: Tamil Nadu : Sage Publication , 2018.Description: xix, 560p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode	Item holds
Books	National Library of India New English - Main Stack Division	New English	E 658.802 M 341 mar (Browse shelf(Opens below))	PBK	Available		DBA000188218ENG

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This is a South Asian Adaptation.

Includes index and bibliographical references.

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