Navigation design and SEO for content-intensive websites : a guide for an efficient digital communication / Mario Perez-Montoro, Lluis Codina.

Includes bibliographical references and index.

Front Cover; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES; Series Page; NAVIGATION DESIGN AND SEO FOR CONTENT-INTENSIVE WEBSITES: A Guide for an Efficient Digital Communication ; Copyright; Dedication; CONTENTS; LIST OF FIGURES; ABOUT THE AUTHORS; ACKNOWLEDGMENT; 1 -- Content-Intensive Sites ; 1.1 INTRODUCTION; 1.2 CHARACTERIZATION OF CONTENT-INTENSIVE SITES; 1.2.1 Mixed Systems; 1.3 AN OPPORTUNITY FOR LIBRARY AND INFORMATION SCIENCE; 1.4 HOW THE BOOK IS STRUCTURED; One -- Navigation Experience Design; 2 -- The Basis of Navigation ; 2.1 INTRODUCTION; 2.2 DIGITAL NAVIGATION.

2.2.1 Importance2.2.2 Definition; 2.2.3 General Heuristics; 2.2.3.1 Contextualization Resources; 2.2.3.2 Browser Consistency; 2.2.3.3 Navigation Design; 2.3 NAVIGATION SYSTEM TYPOLOGY; 2.3.1 Embedded Navigation Systems; 2.3.1.1 Constant Navigation Systems; 2.3.1.2 Local Navigation Systems; 2.3.1.3 Contextual Navigation Systems; 2.3.1.4 Heuristics for Embedded Systems; 2.3.2 Supplementary Navigation Systems; 2.3.2.1 Site Maps; 2.3.2.2 Indexes; 2.3.2.3 Guides; 2.3.3 Advanced Navigation Systems; 2.4 SEMANTIC NAVIGATION; 2.4.1 Taxonomies; 2.4.2 Menus, Categories and Tags.