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Winning in service markets : success through people, technology and strategy/ Jochen Wirtz by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Hackensack, N.J. : World Scientific, c2017
Availability: Items available for loan: National Library of India (1)Call number: E 658 W 749.

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Essentials of services marketing/ Jochen Wirtz, Christopher Lovelock; adapted by Jayanta Chatterjee, Gopal Das by
Edition: 3rd ed
Material type: Text Text; Format: print ; Audience: General;
Publication details: Noida (UP) : Pearson, 2019
Availability: Items available for loan: National Library of India (1)Call number: E/O 658.8 W 749.

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