Corporate Identity and Crisis Response Strategies [electronic resource] : Challenges and Opportunities of Communication in Times of Crisis / by Olga Bloch.
Material type:
TextLanguage: English Publication details: Wiesbaden : Springer Fachmedien Wiesbaden VS, 2014.Description: 1 online resource (XX, 301 p. 7 ill.)ISBN: - 9783658062224
Contents:
The notion of crisis: conceptual framework -- Building up a theoretical framework: review of the relevant theories -- Corporate identity and stakeholder perceptions in crisis -- Case study: crisis response strategies of Toyota.
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Books
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National Library of India | Available | EBK000022833ENG |
Total holds: 0
The notion of crisis: conceptual framework -- Building up a theoretical framework: review of the relevant theories -- Corporate identity and stakeholder perceptions in crisis -- Case study: crisis response strategies of Toyota.
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