Doing business in Latin America [electronic resource] : challenges and opportunities / John E. Spillan, Nicholas Virzi, and Mauricio Garita.
Material type:
TextLanguage: English Publication details: New York : Routledge, 2014.Description: 1 online resource (xvi, 296 p.) : illISBN: - 9780203085080 (ebook : PDF)
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National Library of India | Available | EBK000014899ENG |
Includes bibliographical references and index.
ch. 1. Introduction to the Latin American business environment -- ch. 2. The economic history of Latin America : from independence to the debt crisis of the 1980s -- ch. 3. The business climate in Latin America -- ch. 4. Culture and business -- ch. 5. Economic climate of doing business in Latin America -- ch. 6. Political climate -- ch. 7. Establishing businesses in Latin America -- ch. 8. Marketing to Latin American consumers -- ch. 9. Learning from the past, engaging the future : business lessons in Latin America.
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