Advertising for account holders [electronic resource] / Nigel Linacre.
Material type:
TextLanguage: English Series: Routledge library editions. Marketing ; v. 11Publication details: London ; New York : Routledge, 2015.Description: 1 online resource (xi, 183 p.) : illISBN: - 9781315766867 (ebook : PDF)
| Item type | Current library | Call number | Materials specified | Status | Date due | Barcode | Item holds | |
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National Library of India | Available | EBK000014923ENG |
First published in 1988.
Includes index.
pt. 1. Account handling -- pt. 2. Creating campaigns -- pt. 3. The rest.
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